Social Media Promotional Tools in Academic Library

The Effectiveness of Promotional Events in Social Media

This paper studies a pioneering social media venture and seeks to understand the effectiveness of promotional events in social media platforms by evaluating their impact on participating brands. We employ a promising research approach, based on the event study methodology, and use a rich database consisting of all the promotional events on Twitter by American Express Company and its participati...

Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media

This paper studies a pioneering social media venture and seeks to understand the effectiveness of promotional events in social media platforms by evaluating their impact on participating brands. We employ a promising research approach, based on the event study methodology, and use a rich database consisting of all the promotional events on Twitter by American Express Company and its participati...

Editorial : Media and Promotional Society

Mobile Social Media and Academic Performance

Recent studies have shown that there is a negative correlation between social media and academic performance, since they can lead to behaviours that hurt students’ careers, e.g., addictedness. However, these studies either focus on smartphones and social media addictedness per se or rely on sociological surveys, which only provide approximate estimations of the phenomena. We propose to bridge t...

Social media time management tools and tips

At the beginning of the 21st century, we are now for a couple of years in the social media era, where we are confronting with a lot of applications and tools, easy to use, friendlier, free to use, easy to (re)build. No matter on which kind of activities we intend to spend time, there are plenty of similar applications with similar functionalities. Accordingly, the decision which of them to use ...